What We Learned Designing A New Collection
Born To Run We did it! Our latest collection; Born To Run which released last summer has been a great success. We are both excited and overwhelmed by the feedback received and sales achieved. We've taken everything to the next level here. We've improved everything, from design to photography, to our marketing campaign and content. We are so thankful, humbled and grateful.It wasn't all plane sailing, however. It's been a lot of hard work. Frustrating even at times because everything simply took a lot longer than anticipated. For the Born To Run collection, we really went back to the drawing board. We sat down and re-examined every element of design, quality, and the processes we use. Our design and making processes...